“If you’ve ever wished your moisturizer could hydrate like a serum but feel light like water — this one delivers exactly that, and for 72 hours straight.”
Why Logicals
-
Dermatologist Tested & Safe
-
Powered by Premium actives
-
Breakthrough Skincare Science
-
Eco Friendly
Frequently Asked Questions
IMF Lotion is a deep-hydration face & body moisturizer powered by Snow Mushroom, Olive Squalane, Oats, Rice Water and Beetroot Extract. It delivers long-lasting 72-hour hydration, repairs the skin barrier, and leaves skin soft, plump and glowing.
Unlike regular lotions that sit on the surface, IMF uses Snow Mushroom (500× water retention) + Squalane to pull moisture deep into the skin and lock it in. The result? Lightweight, non-sticky, serum-level hydration that lasts for hours.
Yes. It is dermatologist-approved and suitable for dry, oily, combination, sensitive and acne-prone skin. The clean, non-comedogenic formula makes it safe for daily use.
Absolutely. IMF is designed as a multi-use moisturizer that keeps both face and body hydrated, smooth, and nourished with the same lightweight formula.
IMF delivers up to 72-hour continuous hydration, thanks to Snow Mushroom’s water-binding ability and Squalane’s barrier-repairing properties.
No. IMF Lotion has an ultra-light, fast-absorbing texture that melts into your skin instantly—leaving it soft, supple, and completely non-sticky.
Yes, IMF Lotion is Ministry of AYUSH–certified, ensuring clean, safe, and high-quality formulation standards.
Yes. Its smooth, non-greasy finish makes it an excellent pre-makeup hydrating base that prevents patchiness and dryness.
Most users feel an immediate boost in hydration and smoothness after the first application, with visible improvement in texture, softness, and glow within 7–10 days of consistent use.
Yes. It is free from parabens, sulfates, mineral oils, silicones, and artificial dyes, making it safe for long-term use.
Pan-India shipping with doorstep delivery
Encrypted checkout for a safe & smooth shopping experience

Save more with special bundles & seasonal deals
Loved and trusted by happy users